Services

Five areas of work, applied to one commercial question at a time.

Engagements are scoped around a decision or an objective, not around hours. Most begin with a short assessment and continue into execution when it makes commercial sense.

Market Entry Strategy

From initial market assessment to a practical commercial roadmap.

Challenge: Entry decisions are often made on market size and general research, without a clear view of how business is actually won locally.
What we do: We assess readiness, define the entry model, size the realistic opportunity and sequence the first twelve months of commercial activity.
Typical output: Entry model recommendation and a phased market entry roadmap.

B2B Partnership Development

Finding and engaging the organisations that can materially influence expansion.

Challenge: Partner lists are easy to produce. Partners who are relevant, capable and genuinely interested are not.
What we do: We map the ecosystem, qualify candidates against strategic, commercial, operational and cultural fit, then open the conversations.
Typical output: Qualified partner map, contact strategy and introductions.

Market Intelligence

Structured research focused on decisions rather than producing large generic reports.

Challenge: Most reports answer questions nobody in the management team is actually asking.
What we do: We define the decisions first, then gather structure, competitors, customers, barriers and ecosystem data against them.
Typical output: Concise intelligence briefing with clear implications and options.

Cross-Cultural Advisory & Negotiations

Helping European and Chinese teams understand the expectations behind the words, not simply the words themselves.

Challenge: Deals stall over interpretation, sequencing and hierarchy long before commercial terms are the real issue.
What we do: We prepare both sides, join key meetings, mediate positioning and keep momentum between rounds.
Typical output: Negotiation preparation, meeting support and follow-up alignment.

Strategic Business Development

Senior-level support for complex projects requiring introductions, relationship building and long-term follow-through.

Challenge: Long cross-border sales cycles lose energy when nobody owns the relationship between milestones.
What we do: We act as a senior commercial presence in market: introductions, meetings, follow-up and local representation.
Typical output: Active pipeline, documented relationships and regular progress reviews.

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